St. Michael’s Hospital Foundation is the fundraising arm of downtown Toronto’s hospital of the same name.
In early 2016 I was tasked with conceptualizing a new direction for the St. Michael’s Hospital Foundation’s annual report. We went with something that played well within their pre-established brand structure, while bringing light and levity throughout.
This year’s theme was “Inspire.” Serving as the downtown eastside’s primary care hospital since 1892, St. Michael’s has solidified its position within the community and stands as a beacon within Canada’s medical care system. The associated foundation continues to work alongside the hospital, inspiring civic responsibility while providing funding to much needed research and community projects throughout the city.